Nokia slots itself into The Matrix
The film will have its European premier today in Italy and in the rest of Europe during summer 1999.
The film asks the question: "What if the world we live in were nothing more than a computer-constructed dream created by robots to distract our minds while using our human bodies as disposable sources of energy?" Keanu Reeves playing the character Neo is the ace hacker who breaks into the parallel reality of The Matrix and sets about fighting the evil electronic menace using, among other things, some futuristic communication technology courtesy of Nokia.
"Nokia's mobile phones create the vital link between the dream world and the reality in The Matrix. The heroes of the movie could not do their job and save the world without the seamless connectivity provided by Nokia's mobile phones. Even though our everyday tasks and duties may be less important than those of the heroes of The Matrix, today we can all appreciate the new dimension of life enabled by mobile telephony. As the leading brand in mobile communications, Nokia is proud to see that the makers of The Matrix have chosen Nokia's mobile phones to be used in their film," said Heikki Norta, General Manager, Marketing Services, Nokia Mobile Phones, Europe and Africa.
The users of Nokia's mobile phones will be able to access a range of promotional material and a related competition through Nokia's website www.nokia.com from June 10, 1999. More information about the film can be found at: http://www.whatisthematrix.com
Nokia is the world's leading mobile phone supplier and a leading supplier of mobile and fixed telecom networks including related customer services. Nokia also supplies solutions and products for fixed and wireless datacom, as well as multimedia terminals and computer displays. In 1998, net sales totaled EUR 13.3 billion (USD 15.7 billion). Headquartered in Finland, Nokia is listed on the New York (NOK), Helsinki, Stockholm, London, Frankfurt and Paris stock exchanges, has sales in over 130 countries and employs more than 47 000 people worldwide.